Head of Marketing & Communication

Summary Description

• The Head of Marketing & Communication is responsible for defining and executing Hyundai's brand, marketing, communication, CSR, digital, and customer engagement strategies across the Middle East and Africa region.
• The role provides regional functional leadership, establishes governance frameworks and performance standards, and drives marketing execution across HMMEA-managed markets.
• Acting as the primary marketing interface with Headquarters, the position ensures alignment between global brand direction, regional business priorities, and market performance objectives.

Role & Responsibilities

• Market Strategy & Execution
  Develop and execute regional marketing and communication strategies aligned with business objectives and growth priorities.
  Own the regional marketing calendar, campaign roadmap, and performance KPIs.
  Lead marketing execution across HMMEA-managed markets.
  
  
• Brand, Product, Digital & Communication
  Lead regional brand building, product launch execution, communication strategy, and customer engagement initiatives.
  Oversee digital marketing, CRM operations, lead generation activities, and customer journey enhancement programs.
  Manage corporate communications, public relations, media relations, events, sponsorships, CSR, and crisis communication.
  
  
• Performance Marketing Ownership
  Manage annual marketing budget planning, allocation, utilization, and ROI tracking.
  Monitor business and marketing KPIs and recommend corrective actions to improve performance.
  Drive performance marketing activities across paid media, SEO/GEO, CRM, analytics, and digital platforms.
  
  
• Digital Transformation Leadership
  Lead regional digital transformation initiatives across marketing platforms, tools, and processes.

• HQ & Distributors Stakeholder Alignment
  Serve as the primary marketing interface with Hyundai Motor Company Headquarters.
  Coordinate regional brand & marketing initiatives, all distributors marketing activities, product launch activities, strategic projects across markets and etc.
  Align regional priorities with global brand, communication, and business strategies.

Authority

• Act as the regional functional authority for marketing and communication.
• Approve regional frameworks, standards, governance policies and major marketing initiatives.
• Review and endorse market-level marketing plans and budgets.
• Lead and direct regional digital transformation and performance marketing initiatives.
• Define digital and performance marketing standards, KPIs, and optimization frameworks.

Job requirements

Physical requirements

• Normal office duties at the Region HQ
• Travel requirements from 15~20%