Manager - Product Line Management (PLM)

Summary Description

• Product Line Management (PLM) is responsible for driving regional product performance by translating global product strategies into effective go-to-market execution across the MEA region. As a subject matter expert in product performance and market dynamics, this role maintains comprehensive, real-time understanding of sales performance, inventory mix, pricing and incentive competitiveness, marketing effectiveness, distributor engagement, competitor activity, and segment-level dynamics.
• The position works collaboratively with Global PLM, regional cross-functional teams, and distributors to achieve regional business objectives including market share, volume, and profitability, while strengthening governance and performance management capabilities.

Role & Responsibilities

• Product Performance Monitoring & Analysis
  • Monitor and analyze model-level performance across the region, including volume, profitability, market share, and inventory mix.
  • Identify opportunities and risks through analysis of market performance, competitor activities, pricing, and incentive effectiveness.
  • Develop actionable recommendations to optimize product performance and business results.
  • Present performance insights and recommendations to management through regular governance reviews.

• PLM Governance & Performance Review
  • Collaborate with Global PLM teams to conduct Regional Performance Review Meetings and support monthly governance processes.
  • Prepare executive reports, performance updates, and analytical materials for management decision-making.
  • Maintain reporting structures to provide visibility of product performance across key markets and models.
  • Support Operational Committee Meetings (OCM) and follow up on key actions and deliverables.

• Go-to-Market Strategy & Product Launch Management
  • Lead Product Launch Committee Meetings to ensure organizational readiness and cross-functional alignment.
  • Support the development and execution of go-to-market strategies for new and existing models.
  • Contribute to vehicle positioning strategies and Key Selling Points (KSPs) to strengthen product competitiveness.
  • Coordinate with distributors and regional stakeholders to maximize launch effectiveness and market performance.

• Regional Planning & Cross-Functional Collaboration
  • Support annual Business Plan (BP), Operating Plan (OP), and mid-term planning activities by vehicle line
  • Partner with Product Planning, Sales, Marketing, Finance, and Market Analytics teams to achieve business objectives.
  • Develop business cases and validate performance improvement opportunities.
  • Facilitate cross-functional collaboration to address product performance issues and drive continuous improvement.

Authority

• Act as the regional focal point for product performance analysis and optimization recommendations.
• Lead cross-functional initiatives to improve product competitiveness and business performance.
• Recommend product portfolio, pricing, incentive, and go-to-market improvement actions.
• Coordinate with Global PLM teams to ensure alignment with corporate governance and reporting standards.

Job requirements

• Education
  • Bachelor’s degree preferred.
  • Master’s degree is a plus.

• Related Experience
  • 10 years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
  • Automotive industry experience preferred.
  • Cross-functional project management experience preferred.
  • Extensive data analysis experience and data visualization expertise required.

• Skill/Knowledge
  • Curiosity and initiative.
  • Strong analytical skills with attention to detail.
  • Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
  • Good organizational and teamwork skills.
  • Outstanding written & verbal presentation skills for external and Senior Leadership interactions
  • Ability to multi-task.
  • Strong automobile industry knowledge.
  • Excel, PowerPoint, Word proficiency.
  • Experience with Power BI, PIN, Maritz, GfK, IHS/Polk, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.
  • Arabic & Korean as second language is a plus

Physical requirements

• Normal office duties in Region HQ
• 10% travel requirements.