Brand & Product Marketing Manager

Working at Hyundai Motor Company Australia

“Progress for Humanity”

At Hyundai, we believe progress only becomes meaningful when it’s connected with humanity. Humanity guides us in our decision making and drives our innovations. That’s why we want to become lifetime partners with our customers by delivering tomorrow’s innovation today, everywhere and for everyone.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?' ethos and philosophy to progress and grow as a company.

The Opportunity

As the Brand and Product Marketing Manager, you will play a pivotal role in leading the planning, development and execution of brand and product marketing communications across both the Hyundai and Genesis portfolios.

Reporting to the Senior Manager, Brand and Product Marketing, you will be responsible for shaping campaign direction, guiding cross-functional activity and ensuring brand and product initiatives are delivered with clarity, consistency and commercial impact.

You will lead a talented team and work closely with internal stakeholders and agency partners to bring ideas to life, driving impactful marketing outcomes that contribute directly to HMCA’s broader business objectives.

This is an 18 Month Parental Leave Cover Contract, commencing in August 2026 and concluding at the end of January 2028.

Key Responsibilities

• Lead and implement brand and product marketing strategies aligned to HMCA and GMAu business objectives
• Manage creative development and media strategies for integrated brand and product campaigns
• Develop product positioning, propositions and messaging that connect with target audiences
• Plan and deliver marketing communications for new vehicle launches, model updates and ongoing product activity
• Partner with Digital, CX, PR, Sponsorships & Lifestyle, GTM, Product Planning, Retail and Performance Marketing teams to ensure aligned, effective go-to-market execution
• Manage external agency relationships across creative, media and digital to deliver high-quality outcomes
• Analyse campaign, brand and sales performance data to identify insights and recommend continuous improvements
• Manage budgets, approvals, invoicing, forecasting and spend reconciliation to maximise efficiency and return on investment
• Lead, coach and develop a small team, supporting performance, growth and engagement

About you

You are a commercially minded marketing professional with strong brand and product marketing experience, ideally gained in a complex business environment. You are confident leading integrated campaigns, translating insights into action and influencing stakeholders at all levels.

• Bachelor’s degree in marketing, Business or a related discipline
• Strong experience in marketing management, with automotive, retail or consumer brand experience highly regarded
• Demonstrated ability to manage multiple projects, priorities and campaign timelines.
• Excellent communication, presentation and stakeholder management skills
• Strong analytical capability and confidence using data to inform decisions
• Experience managing agencies, budgets and cross-functional marketing activity
• A collaborative leadership style with the ability to coach, develop and motivate others

If you are passionate about building brands, delivering customer-focused marketing and contributing to the future of mobility, we would love to hear from you.

Why work for Hyundai Motor Company Australia?

We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration, Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.

Recruitment Process

If you would like a career with Hyundai Motor Company Australia, please submit your resume by using the apply button below. If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest and wish you well in your job search.