CRM & Lifecycle Specialist

Hyundai Motor Company Australia

At Hyundai, we are driven by the belief that everyone should have access to the very best in modern mobility. We want to become a lifetime partner for our customer and not just supply some of Australia's most popular cars, but also innovative future mobility solutions. Our purpose is to enhance people's everyday lives by caring for many.

Working at Hyundai Motor Company Australia

“Progress for Humanity”

At Hyundai, we believe progress only becomes meaningful when it’s connected with humanity. Humanity guides us in our decision making and drives our innovations. That’s why we want to become lifetime partners with our customers by delivering tomorrow’s innovation today, everywhere and for everyone.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?' ethos and philosophy to progress and grow as a company.

The Opportunity

Join Hyundai and Genesis as a CRM & Lifecycle Specialist and play a key role in shaping meaningful, end-to-end customer experiences. In this role, you’ll bring our brands to life through thoughtful, personalised communications that drive engagement, acquisition, and retention.

Blending creativity with commercial thinking, you’ll plan and deliver integrated CRM campaigns across the customer journey, turning insights into compelling messaging that resonates. You’ll collaborate closely with internal teams and agency partners to ensure every interaction is cohesive, on-brand, and customer-first.

If you’re passionate about customer experience, skilled in translating data into impactful communication, and confident managing campaigns from concept to delivery, we’d love to hear from you.

Key Responsibilities

• Own end-to-end CRM campaign delivery, from briefing and planning through to execution, optimisation, and reporting.
• Plan and manage the CRM communications calendar across Hyundai and Genesis, ensuring clear prioritisation and alignment with broader marketing activity.
• Develop and deliver targeted, personalised communications aligned to key lifecycle stages (onboarding, engagement, retention, and win-back).
• Collaborate with wider marketing and digital teams to ensure messaging is consistent, relevant, and aligned with brand and campaign objectives.
• Partner with external agencies to develop high-quality CRM content and bring campaigns to life.
• Use customer insights and performance data to refine messaging, improve targeting, and enhance campaign effectiveness.
• Drive continuous improvement through test-and-learn initiatives, sharing insights and applying learnings to future activity.
• Contribute to lifecycle strategy development, supporting initiatives that strengthen customer engagement and loyalty.
• Manage day-to-day relationships with agency partners to ensure smooth delivery and high standards of execution.

About you

You’re a customer-focused marketer with the skills and experience below. You are motivated to grow your career in Digital CX and deliver meaningful, data-driven customer experiences that drive strong business outcomes.

• 3–5 years’ experience in lifecycle marketing, CRM, or digital marketing.
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights.
• Proven campaign management experience, leading projects end-to-end and delivering to deadlines.
• Experience managing agencies, including writing clear briefs and overseeing delivery.
• Confident using customer insights and performance data to optimise campaigns.
• Strong stakeholder management skills, with the ability to collaborate across marketing, digital, sales, and agency partners.
• Experience managing campaign calendars and balancing competing priorities.
• Excellent written and verbal communication skills, with a strong attention to detail.
• Familiarity with CRM platforms (e.g. Salesforce, HubSpot or similar) - not deeply technical, but comfortable navigating tools and workflows.

Why work for Hyundai Motor Company Australia?

We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration , Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.

Recruitment Process

If you would like a career with Hyundai Motor Company Australia, please submit your resume by using the apply button below. If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest and wish you well in your job search.