Digital Product Specialist

Hyundai Motor Company Australia

At Hyundai, we are driven by the belief that everyone should have access to the very best in modern mobility. We want to become a lifetime partner for our customer and not just supply some of Australia's most popular cars but also innovative future mobility solutions. Our purpose is to enhance people's everyday lives by caring for many.

Working at Hyundai Motor Company Australia

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?' ethos and philosophy to progress and grow as a company.

Imagining what better will look like tomorrow, so that people can benefit from today.

The Opportunity

Reporting to the Digital Manager, the Digital Product Specialist plays a pivotal role in supporting the development, enhancement, and performance optimisation of Hyundai and Genesis’ digital ecosystems. This includes corporate and dealership websites, digital tools, paid and organic search, and other customer-facing platforms.

The role is responsible for assisting in the day-to-day management and continuous evolution of digital products to ensure seamless, high-performing experiences that meet customer expectations, align with business objectives, and uphold brand standards. Working closely with internal and external cross-functional teams, the Digital Product Specialist contributes to both strategic initiatives and operational execution, leveraging a strong understanding of digital product management, web technologies, analytics, and customer-first thinking.  

Key Responsibilities

• Assist in the end-to-end management of digital assets, including brand and Tier 2 dealer websites, content and product data platforms, retail offer systems, and eCommerce tools.
• Coordinate the development and maintenance of websites, collaborating with internal stakeholders, external agencies, and third-party vendors.
• Gather and define business requirements in partnership with HQ, cross-functional teams, and agency partners to support the execution of the digital roadmap, marketing campaigns and new model releases.
• Apply UX best practices and customer insights to inform design enhancements that drive lead generation, engagement, and conversion.
• Monitor and analyse user behaviour data to identify friction points and recommend actionable strategies for experience optimisation.
• Contribute to the Continuous Optimisation program through experimentation, A/B testing, performance analysis, and other various initiatives to drive innovation, engagement and leads. 
• Coordinate project timelines, cross‑functional teams, and external partners while maintaining clear, ongoing communication and stakeholder reporting to ensure alignment, delivery momentum, and successful execution of digital initiatives.
• Embed data‑driven insights and KPIs into deliverables, analyse digital performance across touchpoints, and support the optimisation of always‑on channels (SEM, Social, SEO) through integrated analytics, creative, and keyword strategy.
• Oversee compliance and governance across digital activities by coordinating cross‑functional approvals, managing budgets, POs, and invoicing, and supporting secure, scalable digital platforms.
• Support the Digital Manager in delivering strategic initiatives through research, analysis, and the preparation of executive‑ready materials.

About you

• 5+ years’ experience in digital product management, digital marketing, or web operations, ideally within customer-focused or retail environments.
• Strong knowledge of digital ecosystems, inlcuding CMS platforms, SEO/SEM, UX/UI principles, performance optimisation, and analytics tools. 
• Exposure to Jira/Confluence and other project management tools is highly regarded.
• Highly organized with a proactive approach to identifying potential discrepancies before they occur.
• Proven ability to manage stakeholders and collaborate across cross-functional teams. 
• Background in automotive, retail, or other customer-centric industries is highly desirable. 
• University Degree or Advanced Diploma in marketing, communications, technology, or related fields. 

Why work for Hyundai Motor Company Australia?

We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration , Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.

Recruitment Process

If you would like a career with Hyundai Motor Company Australia, please submit your resume by using the apply button below. If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest and wish you well in your job search.