Go to Market Manager

Working at Hyundai Motor Company Australia

At Hyundai, we are driven by the belief that everyone should have access to the very best in modern mobility. We want to become a lifetime partner for our customer and not just supply some of Australia's most popular cars but also innovative future mobility solutions. Our purpose is to enhance people's everyday lives by caring for many.

Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.

We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the ‘Have you tried it?' ethos and philosophy to progress and grow as a company.

Imagining what better will look like tomorrow,so that people can benefit from today.

The Opportunity

As the Go to Market (GTM) Manager you will play a key role in aligning the operational plans of the company with its stated business plans. You will support volume and profit aspirations of the company by driving operational changes across product, positioning, marketing and distribution. You will identify areas for improved performance across product, trim and channel mix, ensuring these opportunities are clearly communicated and backed by market research and a strong business case. 

Key Responsibilities 

• Lead the GTM product launch planning process, hosting regular launch committee meetings
• Review the market landscape and define the target market, positioning and key launch objectives for new models, including volume expectations
• Act as the key conduit between Sales and Marketing aligning on product positioning, key marketing messages and demand/purchase funnel targets
• Liaise with Sales Training and Product Planning to highlight the key features and product strengths together with key trim walk strategies to be shared with the network
• Volume and share competitive set performance reviews versus plan and prior year. Highlight volume and share gains / losses driven by variables such as price, incentives, SOV or availability
• Recommend actions required to correct the performance of products or to maximize trends/momentum working in HMCA’s favour.
• Gather feedback from regional field teams, dealers and customers (via Marketsight) on product performance and market needs to refine product offerings and GTM strategies.
• Develop plans to meet or exceed approved targets over the stated planning period including the development of consumer retail offers and finance programs
• Work within the approved budget for Retail and Fleet incentives, analysing performance to determine ROI and any changes required to maximise volume and profit
• Assess demand funnel metrics including the enquiry targets across digital (website) and dealerships required to deliver the order write and retail plans of the period
• Work with the Senior Manager in assessing how product plans and initiatives fit into the overall operating plans

About you

You have the below skills and experience and are passionate about progressing your career with an innovative and dynamic automotive brand.

• 5+ years experience in Marketing, Product Planning or Go-to-Market preferably within the automotive industry. 
• 5+ years as a people manager with experiencing coaching, developing and leading a team. 
• Strong analytical skills with the ability to interpret data and market trends and leverage this for decision making. 
• Exceptional organisational skills with the ability to collaborate and work cross-functionally for end-to-end product launch management.
• Exceptional presentation skills with experience presenting to senior leadership teams.
• Strong commercial acumen with the ability to consider all inputs to deliver clear well-reasoned recommendations. 
• Valid Driver's Licence and the ability to travel to support product launches and market initiatives.

Why work for Hyundai Motor Company Australia?

We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.

• HMCA & GMAu: Exposure to all facets of the business, its products and future business.
• Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
• Leave Benefits: Paid Parental Leave, Celebration , Volunteer, Exam Leave and more!
• Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
• Subsidised: Gym with personal trainer on-site, onsite café with barista made coffee.
• Travel: 2 Minute walk from the Sydney Metro and bus station, making it an ease to travel.
• CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
• EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.
• Newly renovated office: Open-plan layout that stimulates productivity and collaboration.

We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.

Recruitment Process

If you would like a career with Hyundai Motor Company Australia, please submit your resume by using the apply button below. If you are shortlisted, you will be contacted by telephone by our People & Culture team. We would like to thank all other applicants for their interest and wish you well in your job search.