Head of KSA DND (Dealer Network Development)

Summary Description

• The Head of KSA Dealer Network Development (DND) is responsible for developing and executing dealer network strategies within the Kingdom of Saudi Arabia to enhance market coverage, network competitiveness, distributor profitability, and operational performance.
• The role drives network optimization initiatives, dealer standard compliance, and business improvement programs while ensuring alignment with HMC's global dealer network policies and HMMEA regional direction.
• The position reports directly to HMBSC management and maintains a dotted-line reporting relationship with the Head of Dealer Network Development, HMMEA.

Role & Responsibilities

• Market Strategy & Execution
  Develop and execute annual marketing and communication strategies aligned with KSA business objectives and regional priorities.
  Own the KSA marketing calendar, campaign roadmap, and performance KPIs.
  Translate regional and global initiatives into locally relevant, culturally appropriate, and commercially effective campaigns for the KSA market.
  Lead all marketing execution activities within the KSA market.
  
  
• Brand, Product, Digital, Communication & CSR
  Lead local brand building, product launches, communication strategy, and customer engagement initiatives.
  Oversee digital marketing, CRM operations, lead generation activities, CSR activities, crisis communication and customer journey enhancement programs.
  
  
• Performance Marketing Ownership
  Manage KSA marketing budget, including regional budget allocations and locally funded initiatives, with full accountability for ROI and effectiveness.
  Review, approve, and monitor distributor marketing plans, budgets, and campaigns, particularly for regionally funded or co-funded initiatives.
  Monitor business/marketing KPIs and recommend corrective actions to improve performance.
  Drive performance marketing activities across paid media, SEO/GEO, CRM, analytics, and digital platforms.
  
  
• Distributor & Regional Coordination
  Act as the primary marketing interface for KSA distributors, HMMME, and relevant stakeholders.
  Review and monitor distributor marketing plans, budgets, and execution performance.
  Coordinate closely with the Head of Marketing & Communication, HMMEA on regional priorities, campaigns, and strategic initiatives.
  Share market insights, competitors’ activities, business performance updates, and best practices with regional stakeholders.

Authority

• Lead and manage dealer network development activities within the KSA market.
• Recommend dealer appointments, replacements, upgrades, relocations, and terminations.
• Review distributor network plans and dealer improvement initiatives.
• Major network investments and strategic initiatives remain subject to approval by HMBSC management and alignment with the Head of DND, HMMEA.

Job requirements

Education

• Bachelor's degree (no preferred major)
• Master Degree is a plus 

Related Experience

• Minimum 10 years of professional experience in the industry (Automotive OEM HQ or RHQ experience preferred)
• Dealer network development (DND) experience in KSA is a plus.
• Strong cross-functional collaboration experience with Sales, Product, and HQ teams

Skill/Knowledge

• Strong understanding of the automotive industry and regional market dynamics
• Solid expertise in brand strategy, marketing communication, and campaign management
• Strong problem-solving, analytical, and decision-making skills
• Excellent communication, influencing, and stakeholder management skills
• Ability to manage multiple priorities and lead teams effectively
• Proficiency in Excel, PowerPoint, and Word
• Deep understanding of the Saudi market and a high level of Arabic proficiency.

Physical requirements

• Normal office duties in Region HQ
• 20-25% travel requirements.